welcome to "box"
a redesign of an existing product package
before
i was given "advantage" brand rubber bands
to redesign a box for. here is the previous design.
first draft
the first draft of the package was designed to be somewhat sterile and formal, but it was agreed by many that it appeared too much so…more closely resembling the visual identity of tylenol or band aids.
the die line
the first step was to build a digital file of a box in the appropriate dimensions for the product to fit in. it would be cut out, constructed, and tested to fit and without content.
final draft
this is the final draft of the package, inspired by vintage toy boxes which often features script display type, bold yet muted colors, and paper texture.