welcome to "rfp"
a collection of slide decks made for a full package lineup redesign
the brief
rfp is an acronym for "request for proposal," and is a showcase of the slidedeck presentations created for the more extensive "private label" project. the project is to elevate the perception of a value-tier brand to one that's competitive with name brands.
this page presents the four slidedecks made alongside the actual package designs.
Deck 1
rfp deck itself. would be presented to the client as a reason for the redesign of their product line.
Deck 2
concept pitch deck. three different new package design styles, along with their respective explanations.
Deck 3
slides putting the new product designs on display. these are the second draft designs before
undergoing their final revisions
Deck 4
final slides presenting the final version of the package designs.